Below is the syllabus for my 10-week class in commercial auditioning technique. For upcoming dates and pricing, please contact me at email@example.com.
COMMERCIAL CLASS SYLLABUS
Week 1: The Basics, Part 1
This class will introduce you to general commercial auditioning techniques, as well as offer an overview of the advertising industry. You’ll work on commercial copy, learn how to read a script in a way that reflects the intentions of the advertiser, and connect to it in a manner personal and specific to you as an individual.
Week 2: Cue Cards
This class continues the foundations begun during week one. You’ll work on-camera for the first time and learn how to approach and use a cue card. We’ll continue to explore, among other things, how and why energy, enthusiasm and making the most specific choices possible can make or break your audition.
Week 3: Become the Client
In this class, we’ll watch actual auditions in order to understand the casting process from the client’s point of view. You’ll see different actors bring their own style and perspective to the same piece of copy, and be asked to “book” your favorite – not always an easy thing to do! You’ll also begin to see how improvisation can enhance the commercial auditioning process.
Week 4: Improv, Part 1
A working commercial actor and improviser will come in and give their perspective on commercial auditioning, particularly on improvisation and how it can be a crucial skill towards helping you stand out from the crowd. Then, as a group, you’ll work on some basic exercises to get a taste of what improvisation is all about.
Week 5: Improv, Part 2
In this class you’ll apply some of the techniques you learned in Class #4, by improvising on both a scripted and a non-scripted scenario.
Week 6: Putting It Together
This class comes closest to offering both private instruction and simulating the actual audition experience. You’ll be given an appointment time and asked to prepare a specific commercial script which you’ll receive upon arrival at the studio. In this class we’ll delve deeper into where you are in the learning process, and the specific things you need to work on.
Week 7: Non-verbal Auditions
We’ll focus on the basics of how to approach a non-verbal commercial scenario (with a clear beginning, middle and end), when all you have to tell the story is expressions and your body language and physicality.
Week 8: One-liners
This class explores the challenges presented when all you have to audition with is one line.
Week 9: Double Duty
This class is devoted to the (often) tricky reality of auditioning with other actors, in this case the other students in the class. You’ll work on both scripted and non-verbal group auditions.
Week 10: Meet an Agent
An agent from one of New York’s top commercial agencies will come in to answer questions about (and hopefully demystify) the actor/agent relationship, how best to meet and keep in touch with agents, the union/non-union dynamic these days, commercial contracts, what “conflicts” and “first-refusal” mean and…well, whatever else you want to know about! The class will culminate in you reading copy and showing them just how skilled a commercial actor you’ve become!